LEADS DATABASE
An example leads database is shown on the right. In this example, MicroSoft Access was used to create and manage the data.
The following information was included in this database:
- Client Information
- Prospect Information
- Prospect Location
- Prospect Contact Information
- Lead Information
- Lead Response Action Information
Many other pre-packaged software solutions exist for managing Customer Relationship Management issues. Examples of such packages include ACT, Goldmine, Salesforce.com, and SugarCRM.com.
