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site is copyrighted.
© 2003 Picus Enterprises



LISTING OF SELECTED PAST CONSULTING PROJECTS
OF PICUS ENTERPRISES, LLC

Type of Client

Projects Completed

Dunkin Donuts Franchise Owner

Developed business plan for 5 new Dunkin Donuts franchised stores

Management Coach

Conducted SEO analysis of current website and made recommendations on to improve search engine ranking

Investment Management Firm

Conducted strategic planning session

SEO Company

Provided advice on how to negotiate with potential buyer of company

Employment Firm

Conducted strategic planning session

Metals Distribution Company

1. Researched keyword search engine volume and recommended internet based strategy for company product line
2. Updated website and implemented SEO designs on website to promote specific product line
3. Achieved top Google rankings on several targeted keywords
4. Completed pay per click campaign

Promotional Products Company

1. Researched top internet competitor's website
2. Developed strategy and provide recommendation on how to expand company through internet sales
3. Assisted in modifying website to implement new recommended internet strategy

IT Services Company

1. Development of new corporate strategy
2. Development of new corporate brochures
3. Consulting assistance in management of sales force
4. Assisted in developing strategy for the launch of a new business

Software Company

Assisted owner in negotiation of employment agreement with key management team

Marble Distribution Company

1. Developed business plan presentation for potential buyer
2. Developed integrated plan presentation and valuation for proposed sale of two affiliated businesses to potential buyer

Vaccum Cleaning Company

1. Reviewed financial management of company and recommended several changes that needed to be made to improve financial visibility and managment of company
2. Provided recommendations as to how to improve how the company spent money to generate web traffic

Wholistic Health Center

1. Took over management of website
2. Made several changes to current website
3. Created product labels for herbal pharmacy
4. Created promotional cards for health center

Management Consulting Firm

1. Updated website with new product offerings and updated content
2. Added diagnostic questionnaire to website

Environmental Engineering Firm

1. Moved website and email service to new hosting company
2. Made several changes to website to promote new seminar series

Commercial Air Conditioning Services Company

1. Developed new marketing plan and strategies for the company
2. Developed new company website
3. Provided recommendations for new CRM system

Law Firm

1. Created large screen system for visually impaired employee
2. Created marketing campaign to promote Law Firm
3. Designed and implemented website
4. Created series of informational newsletters
5. Supported development of elder law seminar

Value Added Electronic Distributor

Provided recommendation on how to redesign company's website
Provided recommendation on how to drive more traffic to company's website

Electrical Services Firm

1. Provided recommendation on ways to improve the company's financial management
2. Developed detailed budget for company's operating divisions

Advertising Firm

1. Project manager for rollout of candidate tracking software to 31 divisions
2. Technical site administrator for Recruitmax (software being installed)

IT Services Company

Developed high end integrated business and marketing plan for next generation computer services company

Retail Jewelry Store

1. Conducted systems selection project for a new jewelry management system
2. Designed, programmed and maintained MS Access based retail jewelry store POS and inventory management system
3. Designed, produced, and place series of local newspaper ads

Start-up Software Company

1. Created marketing plan for start up software company
2. Create branding and marketing strategy
3. Developed pricing structure
4. Assisted in several sales calls for product
5. Designed and produced business cards, letterhead, & envelope
6. Designed, ordered and built trade show display
7. Managed all aspects of registering for and participating in a local trade show
8. Designed and implement initial website and coordinated efforts to have upgraded to more sophisticated design
9. Assisted in searching for and finding sales person

Vitamin Manufacturer

1. Created integrated business and marketing plan for new nutritional product line
2. Conducted extensive competitive analysis on nutritional products
3. Developed and produced product brochure
4. Designed and/or coordinated graphics design, color palettes, and layout for pricing sheets, brochures, product labels
5. Developed strategy to go after chiropractor market
6. Developed pricing and pricing list
7. Designed, ordered and built trade show display
8. Designed, ordered and built product displays
9. Designed and placed ad in vertical industry magazine
10. Managed all aspects of registering for and participating in a local trade show
11. Designed and implement initial website
12. Create and printed product labels for new product line

CPA Firm

1. Created marketing plan and product plan for legal practice
2. Designed company logo
3. Designed and produced business cards, letterhead, & envelope
4. Designed and implemented website
5. Designed and produced several product brochures
6. Designed literature pocket folder
7. Designed and ran advertising campaign in LI legal magazine

Beverage Distribution Company

1. Developed recommendations for improvements to existing website
2. Supported negotiation of national exclusive distribution contract for European Tea Manufacturer
3. Developed extensive financial model for new franchised based retail coffee business
4. Developed high-end printed and bound business plan for presentation of franchise to potential lenders and investors
5. Assisted client in sourcing and developing a proposal for the re-branding of an existing coffee company

Authors of Book

1. Developed business and marketing strategy for launch of new business based on new book to be published by Warner Books
2. Reviewed legal contracts with Warner Books
3. Helped brainstorm large list of possible spin-off products from book
4. Researched setting up public speaking program
5. Developed detailed project plan for business
6. Researched and contracted for URL’s

Business Consultant

1. Developed business and marketing strategy
2. Designed and produced marketing brochure
3. Designed and produced website

Several Port Washington Based Small Businesses

Developed marketing campaigns, designed, produced, and placed ads in Anton newspaper

Retail Nutritional Store

1. Developed marketing plan and strategy
2. Designed, programmed, implemented and maintain frequent shopper rewards program
3. Conducted marketing research on competition and competitor pricing

Real Estate Brokerage Firm

1. Reviewed website traffic optimization and proposed program to improve traffic to website
2. Developed several new marketing campaigns concepts
3. Designed, produced, and placed new ad campaign in several magazines

Restaurant

1. Designed, produced, and placed numerous ad campaigns in local newspapers and magazines
2. Design and produced several handout cards for customer

Security Company

1. Sourced mover for corporate business relocation and coordinated all planning efforts
2. Developed layout of new building for moving purposes
3. Sourced workbenches for new service area
4. Assisted in getting set up to exhibit at Cebit trade show in Germany
5. Sourced trade show booth talent for Orlando trade show
6. Developed job descriptions and compensation plans for several top employees
7. Designed and created MS Access based action item management system
8. Supported advertising and interviewing of potential employees for several positions
9. Advised client in several HR matters
10. Created new sales tracking process and system based on ACT
11. Conducted several weekly sales management sessions with sales force
12. Developed and conduced search for potential companies to be acquired

Non-Profit Corporations

1. Developed websites for several non-profit corporations
2. Designed and programmed MS Access based contributions management system for fund raising business

Architect

1. Developed marketing plan and strategy for business
2. Designed and produced website

Artist Cooperative

1. Designed and produced website for cooperative
2. Designed and produced website for artist
3. Designed and produced studio inventory management system in MS Access

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