For each company planning on continuous growth, focus needs to be created and maintained in four major areas.
Clarify and Focus Business Directions - A company must know what it really does best.
Create and Maintain The Effective Business Reality - A company then must make every part work in concert to consistently deliver what they do best.
Maximize Marketing and Sales Efforts - A company next must create a series of marketing and sales efforts that build business for the long term.
Continuous Review and Feedback - Finally the market changes and not every marketing program works as expected, so continuous review and feedback is needed for a company to stay in sync with the customers it serves.