Picus Enterprises approaches to development of Internet-based services as part of holistic approach to marketing planning. Because tools are available to integrate social networking sites, websites, and e-mail marketing, planning for marketing programs that use the Internet can no longer be handled independently.
Using this integrated approach, we work with our clients to develop effective marketing campaigns that use any or all of the following:
- Static websites
- Content management based websites
- E-mail campaigns
- Web to lead forms
- Trigger based e-mail generation based on website activities
- Integration of social media platforms with websites
Depending upon the needs of your company, the development of an integrated Internet strategy can lead to highly effective and automated lead management systems.